Client: Gage Roads
Brief: Develop packaging that launches the Gage Roads brand throughout Australia
It’s a hell of a journey to get from cool visuals to gorgeous packaging that ultimately helps make you crave a refreshing beer. The shelf impact is of utmost importance but it needs to be combined with packaging that delivers a low unit cost, complies with statutory requirements, is 'retailer friendly' and looks like the visuals and mock-up that the client signed off.
The packaging experience of Egg Design becomes invaluable when trying to turn a business plan into a reality.